Email marketing is not dead like many people will claim, in fact is stronger than ever and there’s no better time to utilize email marketing in your business to it’s full potential. We believe that if you can master email marketing in your business you will have a chance of increasing your sales by as much as 50%. In this article we are going to discuss some of the top email marketing techniques you can use for your business today.
One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it’s against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don’t ever buy email lists or try to promote your product via emails to people who did not request information, it’s a big mistake.
Try not to send out important emails on or around any major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted. Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.
Many people find it difficult to get started with email marketing, it’s not a complicated process once you learn how to properly setup the basics. In this article hopefully you learned some of the best strategies that you can apply to your business today to take advantage of the big wave of email marketing.
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